Even if you don’t have a “special” event scheduled around the holiday season, you should be using the events functionality on Facebook for things like a sale, for example.
Because when you create an event on Facebook, the platform continually reminds your customers, in their notification center, that your event is upcoming, increasing the chances they’ll participate when the time comes.
Even more valuable, it shows their friends and people in your general vicinity that your event is happening too, and pops up in their notification centers — thereby considerably extending your organic reach!
2. Use location tagging and advanced search functionality
On Twitter, location matters. As a small business owner, you can leverage Twitter’s desire to be a “local” platform by using some of its location-based features to your advantage.
First, when you’re posting a new tweet, make sure to toggle on the location setting (it looks like a map pin) and mark the location of your business.
3. Use hashtags
It may surprise you, but I’m not the biggest fan of hashtags. They have great uses, but I get sad when people don’t know how best to use them or use them gratuitously in every post.
But, events like #Thanksgiving, #BlackFriday, #ShopSmall, #CyberMonday and #GivingTuesday are ideal times to use hashtags in your posts. Your potential customers, donors, or attendees are clicking on hashtags they see in other posts, leading them hopefully to find your content.