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Nice work! You’ve crafted the perfect email to share with your subscriber list and just hit send—only a matter of time now before the sales come rolling in right?

Not quite.

That’s because even the greatest email won’t get results if delivered to the wrong audience.

Introducing click segmentation

To address this problem, Constant Contact is proud to introduce our new click segmentation tool that automatically categorizes your contacts into a list based on a customer’s expressed interests and email engagement. This feature means you’ll be able to share more targeted messages with interested audiences to boost those open and click rates. You can even pair with an autoresponder series to save more time by creating a click trigger that will automatically send to any newly-segmented contacts.

When you choose to segment your contact lists, you’ll find that you can send shorter emails with a clear call-to-action more quickly. That’s because it is much simpler to write several emails aimed at a specific audience than attempting to make one email that is relevant to different audiences all at once.

 

Below you can find a breakdown of these new features and benefits:

  • Trackable links let you assign click segmentation to any link through our third-generation editor, including text, button, or image links. Tracked links will automatically add contacts into lists when they are clicked. Now you can effortlessly set up click segmentation on any link in your email campaign to group customers based on their engagement.
  • Segmented lists mean you can create a new list or select an existing one, then assign it to the tracked link. You’ll be able to view the list in the contacts section and leverage it for follow-up emails, event invites, or autoresponder series. This will help increase your open rates, and continue to build your customer relationships by providing relevant messages based on the content that resonates with them most.
  • Autoresponder helps you efficiently engage with customers to stay top of mind by triggering when a contact clicks a particular link and gets added to a list. Enabling an autoresponder series can take the legwork out of the follow-up process, while still reaching your audience with targeted emails.