There are dozens of social media platforms out there. This post is about understanding the benefit of each platform, so you can determine which one is right for your organization and for your target audience. You’re likely already using email to communicate with your audience, but you’ll want to start by choosing one social media platform that best fits your business and where your audience is. Once you’re more familiar and have a strategy that’s working, you can choose another platform. Let’s break down some of the most popular platforms to see the different types and what they are used for.

We can group the top social sites into 3 general categories

•Networking – these types of platforms allow individuals and businesses to connect with others and share content. Some are focused on business networks, like LinkedIn. Whereas, some are best known for their personal relationship building like Facebook and Twitter. All of these platforms are all designed for content sharing between connections. News spreads like wildfire on these platforms because of the ability to easily connect and share with others.

• Photo sharing – These social media sites are highly visual with the use of images. Studies show that imagery tends to create positive emotions in people, and the rapid increase in the use of smartphones has contributed to this trend. Not only can phone users easily take quality pictures with their phones these days, but with the help of social platforms like Instagram, Pinterest, and Snapchat, they can quickly (if not immediately) share their images with others. Plus, sometimes it’s easier to view visual content than it is to read text.

•Video sharing – While other platforms allow you to share videos, these sites are strictly video-based. Video is one of the most powerful online tools for businesses, but it’s often seen as a challenge because it requires more time and effort that other forms of content. However, the booming popularity of streaming makes it hard to ignore the potential of video for your business. For example, over 6 billion hours of video are watched on YouTube each month. That’s an enormous potential audience.

How many of you are using at least one of these social media platforms for your business or organization. It’s important to know that you don’t have to use all of these. You’ll want to determine which of these might be the best fit for your audience and your business in order to create an effective social media strategy. Let’s discuss a few of these sites in more depth.

Facebook is very flexible on the type and length of the posts you can share. For best results, we recommend using 40 characters for a status update and 30-45 seconds for videos posted to Facebook. When using a text status update, it’s important to include some type of multimedia like an image, photo album, or a video. Read more

Twitter is what is considered a microblogging site, meaning that the information posted is very short. It also means there’s a 140 character limit when writing posts, ideally your Tweet should be 140 characters. Don’t for get to leave some room for a link as they are going to help you supplement your post with additional information. You can also share photos, and videos. Twitter has a high volume network. So, you can share more here because of its fast-paced nature. We recommend posting a minimum of 3 to 5 times per day to stay relevant in the news feed. Read more

LinkedIn is a low volume network, so make sure that your content doesn’t dominate the feed. At a minimum, you’ll want to post 3 or more times a week. On this network, you’ll want to aim to post during the business day when these users are most active. Read More

Instagram is a mobile photo editing. With this platform, you’ll use images to tell a story and not blast your branding. Most photos on Instagram fall into one of two categories: beautiful imagery or humor. Instagram search uses hashtags to enable the discovery of your profile and images. Another great feature is to use Instagram video to create a 15 second video using filters. You might share pictures of employees, behind-the-scenes exclusives, and even your customers. Instagram tends to be a low volume network, so we recommend posting 2-3 times a day if your industry is highly visual, and 4-5 times a week if you don’t have as many photo opportunities to share. Read More

Pinterest is a very visual platform, so you’ll want to use interesting, beautiful – high quality images. You’ll want to use keywords to help your posts to get found, and also drive people back to your website with a link. With this platform, you want think beyond pins or information that strictly showcases your product. Think about showcasing your product in action. There is a limit of 500 characters when writing text for your pin. In terms of posting frequency, Pinterest moves fast, so you’ll want to pin at least 5 times a week, but no more than 10.

Once you’ve chosen a platform, you’re ready to set it up. You’ll want to complete your profile with the proper information like your company or non-profit’s name. Add a description or biography and any contact information like your website. You’ll want to add in a profile photo and some sites like Twitter and Facebook allow you to include a large “cover photo” that will really help your audience connect with your cause or business. It also makes your page recognizable with other branding assets you are using like your emails and website.

If you want to learn more please contact us 202 250 0887 @randomwordsmarketing

Random Words Marketing Group offers the knowledge and support to help you develop the brand and presence your growing business needs.

We help new businesses and growing companies create complete marketing solutions to target attractive customer segments, create your desired image, and strengthen your brand. From creating your logo and launching your first website, to rebranding and helping

you re-engage your client-base, we’ll support you every step of the way.